Sunday Postcards: Notes from an Empath Leader
Sunday Postcards is a weekly newsletter written by marketing expert, Jess Cervellon, that helps readers unlock the secrets to brand success.
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My top FOUR takeaways from this week's SheInnovates
Every brand says ‘we’re different.’ Here’s how to prove it (without sounding like every other brand). 😜💥
Branding drives the story; marketing amplifies it.
How to Break the Trend Cycle and Keep It Fresh
Spoiler alert: your subscription model needs some love—let’s fix it!
Trust Issues? Just TikTok It: How 60-Second Reviews Became the New Truth Serum
Spoiler alert: fun = more customers. Let’s get gamified and make winning look easy
Millennials vs. Gen Z: Who’s owning the shopping game?